sex sells, male models?

It is a commonly known fact that sex sells, and sexy women in particular.
The adverts live off the fact that men will be men, and they will perv.
So why is it that even now, in the age of women's liberation, not many companies have used this concept on women, and used men? With the exception of Calvin Klein, and Abercrombie and Fitch of course(just to name a couple.)



With this thought, I suggest we appreciate a few photos from Mario Testino and karl Lagerfeld, to, I'm sure, confirm the concept that sex sells, and it works both ways...








Although we have seen a rise in the use of male models, women are sure to always be the 1st choice!

BENOIT MELEARD

JUST discovered this designer, and wanted to share.
Benoit Meleard is a French shoe designer, with lots of innovative ideas.
His first collection was in 1994, and he has worked for many big names, such as Alexander McQueen, Helmut Lang and Jeremy Scott.



His latest collection is based on architecture, and is said to be a tribute to the designer Beth Levine.









Manolo Blahnik said this about the designer:
‘I just adore that young Frenchman Benoit Meleard. His stuff is just so architecturally beautiful: it has a touch of weirdness.’





He seems to be one of the unsung heroes of the catwalk shows!
Its people like this that emphasise the importance of being creative! what a boring world it would be without the creatives!!

Images taken from:


http://www.dazeddigital.com/fashion/gallery/19/9427/5/benoît-méléards-architectural-shoes

http://www.benoit-meleard.com/