sex sells, male models?

It is a commonly known fact that sex sells, and sexy women in particular.
The adverts live off the fact that men will be men, and they will perv.
So why is it that even now, in the age of women's liberation, not many companies have used this concept on women, and used men? With the exception of Calvin Klein, and Abercrombie and Fitch of course(just to name a couple.)



With this thought, I suggest we appreciate a few photos from Mario Testino and karl Lagerfeld, to, I'm sure, confirm the concept that sex sells, and it works both ways...








Although we have seen a rise in the use of male models, women are sure to always be the 1st choice!